It is necessary to install a special code to identify visitors to your site. This special Facebook service code, which is generated by us, must be placed on all sub-pages. To do this, copy and paste it between the header tags < head > and < /head > on all sub-pages of your website. We offer our full technical support!
Connect with new people whose profiles are similar to your custom audience profiles! Your audience may be optimized for certain similarities (i.e. they behave in similar ways online), or by comparing them with a larger group of recipients optimized for reach.